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“Giving is not just about making a donation. It is about making a difference.” The words belong to Kathy Calvin, President of the United Nations Foundation and they underline the essence of doing a good deed, which is to mean something for someone else’s life.
The modern age of consumerism has changed a lot of things, including the charity epitome. Many brands and companies have learned that not only the quality of products and services build an excellent reputation, but also the social responsibility, the involvement in the lives of communities and charity acts.
Since the mattress industry has evolved so much, there’s been a growing public interest about what’s happening with used or returned goods. Many of us still remember the not-so-long-ago image of old, used mattresses just lying around street corners.
Luckily, the situation looks different today. Renowned bed firms have developed beneficial relationships with various non-profit organizations to offer mattresses to those in need. Sometimes the beds are not even used, as some customers may return them after only a short while, due to various personal reasons.
The “mattress-in-a-box” company Casper is one of the brands who donate beds to charity. They offer a trial period of 100 days to their customers, incentivizing returns by offering a completely free of charge return process for buyers.
The company promises never to re-sell returned products and instead chooses to donate returned mattresses when possible or ethically recycles them if local restrictions require the firm to recycle and dispose of the used beds. When there are no such demands, the mattresses go to one of many local non-profit partners who will make sure they become a much-desired bed for people who need one.
Should a customer want to return their Casper mattress, they simply establish a pick-up day with the firm and their local people come to the client's house and remove the mattress. They then take it to a Casper facility where it goes through a wash, if necessary, and then it will be donated to a local religious or charity organization.
The company even stresses that it is more cost-effective to donate the mattresses than to take them back for refurbishing and reselling, which will hopefully lead to more companies taking up the practice.
If helping people is not motivation enough, studies have shown that consumers appreciate and support socially responsible businesses because it makes them feel emotionally involved. Some studies indicate that people are 85% more likely to buy a product that is associated with a charity.
Regardless of the reasons, the act of donation is well-received and necessary in our sometimes too much object-oriented society. We should all consider the wise words of Winston Churchill, who said: “We make a living by what we get, but we make a life by what we give.”
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Goodnet was initiated by Shari Arison and is operated by The Ted Arison Family Foundation. Shari Arison is also the initiator of Good Deeds Day.
