TED Talk of the Week: How to Buy Happiness
Michael Norton presents some surprising data on pro-social spending.
We've been raised to believe that "money can't buy happiness" - but is that really the case? According to social scientist Michael Norton, money actually can make you happy - as long as you spend it right. After presenting a series of compelling data on how people usually spend their money, Norton reveals the key - spending money on others makes you happy.
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Norton's compelling research revealed that regardless of how much you spend or what you spend it on specifically, spending money on other people boosts your mood. The findings held true all over the world, across different age groups and varied organizations. As Norton summarized: "Spending on other people has a bigger return for you than spending on yourself."
