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You can soon enjoy whole-cut fish that tastes, looks, and feels like salmon filet, yet is made from plants! This salmon fillet offers a delicious and nutritious alternative while helping save the oceans.
Plantish Salmon™ was created by Plantish, an Israeli start-up that was formed in 2021 by an environmentally conscious team of chemists, bioengineers, and food technologists, according to a company press release.
“We exist to save the oceans and eliminate the need to consume marine animals by providing more sustainable, more nutritious, and more delicious fish options,” explained CEO Ofek Ron in the press release.
Made from plant-based proteins
Plantish Salmon™, is made from plant-based proteins and has the nutritional value of conventional salmon, including healthy omegas-3 and 6, protein, plus B vitamins, according to yahoo!finance. Yet it is free from the toxins, microplastics, mercury, hormones, and antibiotics that ocean fish could contain.
With most alternative seafood being minced, the Plantish Salmon™ whole cut is an example of how this market is progressing, according to TechCrunch. Some 20 years ago, vegan products copied the taste, then they added texture. Now, companies are vying to reproduce whole cuts and perfect the food’s structure.
This company is on a mission. “We are activists and are here to make a change,” Ron told TechCrunch.
“Within a few months of starting, we already had a prototype and could taste the salmon. We aim to change food tech from the inside and will do it as a mission-aligned company,” he said.
No fishy business
As Plantish Salmon™ is not made from animal cells, it does not need to wait for US Food and Drug Administration approval. This enables the company to introduce their product to the public soon, with hopes of setting up pop-up locations by the end of 2022. Their goal is to then get the salmon into five US restaurants by December, 2023 and then officially launch it nationwide in 2024.
The company website describes the product as having ‘the same great taste, no fishy business.’ You can bake, grill, or poach the boneless fillet and it tastes totally authentic.
Aside from being fish-free and nutritious, Plantish also aims to help the environment by having a net-zero emissions workplace and using quality ingredients that are sourced responsibly.
Another advantage of eating plant-based salmon is the assurance that there is no bycatch. Bycatch represents some 40 percent of all seafood that is captured, according to Plantish. These include dolphins, whales, turtles, sharks, birds, and other fish that are accidentally caught and then discarded at sea.
“Our vision is to be the world's leading seafood brand,” Ron said in the press release, “all without hurting a single fish.” The good news is that soon you may have your good-tasting fish and eat it too!
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