(Courtesy of Pampers)
Pampers is leading the way to change we can all believe in. Donte Palmer’s Instagram post of him uncomfortably kneeling in bathroom floor while changing his son’s diaper went viral last year, even inspiring the hashtag, #squatforchange.
“This is a serious post!!! What's the deal with not having changing tables in men's bathroom as if we don't exist!!" he wrote. “Clearly we do this often because look how comfortable my son is. It's routine to him!!!! Let's fix this problem! I Kaepernick drop a knee to this issue! Let's show the innovation of fathers!"
The post received nearly 10,000 likes and even caught Pamper’s attention. In a recent study, around 90 percent of dads know the struggles firsthand of attempting to change their child’s diaper in a public restroom with no changing table.
And it’s a struggle the diaper company promises to alleviate by placing 5,000 new changing stations in men’s public restrooms across the US and Canada by 2021. Pampers isn’t just making empty promises though. To raise awareness for their pledge and inspire others to speak out about their experiences, they’ve brought on Grammy-winning musician John Legend to lend his voice to the cause.
“I am so excited to play a role in Pampers' Love the Change campaign. I love being a hands-on dad, and it is so important that we acknowledge the active role dads are playing in their babies' lives," Legend said.
View this post on InstagramMost dads have been there: you’re out with your kids & there's no place to change their diaper. In honor of Father’s Day, @PampersUS is providing 5,000 Koala Kare changing tables in public restrooms. Finally, no more diaper duty on your lap! #LoveTheChange #PampersPartner
“Spending time out and about with my kids is one of the greatest joys in my life, but it's frustrating when I am out with Miles and the men's restroom doesn't have a baby changing table. I'm proud to support Pampers as it paves the way for more inclusive parenting by providing all of us dads out there with the tools we need to succeed."
For Legend and Pampers, this isn’t just a public ask for more changing stations. The campaign aims to positively impact those who love taking care of their young ones, doting dads and all.
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