Norman the Cat is On a Quest to Save the Planet in this Ingenious Ad [VIDEO]

WWF Canada has a new face for spreading awareness about the environment, Norman the cat. A true eco-warrior, Norman conserves water, saves on energy and informs his feline friends of the benefits of sustainability. As the video draws to a close, WWF Canada makes the big announcement that one of Canada’s major supermarket chains will only offer sustainably sourced seafood, which of course makes Norman one happy kitty.

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