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Mujirushi is one of the largest lifestyle brands in Japan as well as around the world. Although they first started out as “the brand with no name,” Muji soon caught on globally with their high-quality minimalist home goods, clothing, and stationery.
But the immensely popular brand also sells canned goods and instant meals according to Fast Company. Now, new additions to their grocery line are four different types of faux-meat that don’t need to be refrigerated. These plant-based meat substitutes are made entirely from soybeans, which is a product that is already used in many Japanese dishes and they are vegan too.
Muji’s new lineup consists of a soy burger, soy meatballs in sauce, minced meat, and thinly sliced meat. These meat alternatives don’t even have to be rehydrated and can be stored in a pantry. This makes the perfect staple in every cupboard as a quick solution for dinner or lunch on-the-go.
Each meal only costs $2.75 a pack and can be purchased online or in-stores in Japan. You can add these faux-meats to your favorite recipe or eat them straight from the packaging.
Muji’s new soy meat lineup needs no refrigeration and is ready to serve out of the packagehttps://t.co/LrqednG68p#Muji #soymeat pic.twitter.com/jubzjfUIwO
— grape Japan (@grapejapan) November 2, 2020
The company decided to break into the meatless market so they could make an impact on climate change and contribute to the wellbeing of the environment according to its website. Muji estimates that the demand for meat will be 1.8 times higher than it was in 2010. In order to produce this amount of meat, more animals will need to be raised which can negatively impact the environment.
By choosing soy, Muji is producing faux-meat that utilizes six times less water per gram of protein, according to Live Japan, than chicken, beef, or pork. And soybean production increases oxygen and not methane, a dangerous greenhouse gas that is a byproduct of farming cattle.
By placing an emphasis on increasing the consumption of plants and soy, climate change may be slowed down and less carbon will be released into the air. According to a scientific report published in the journal Nature, if everyone in the United States limited the amount of meat they eat by only 25 percent, 82 million metric tons of greenhouse gas emissions each year would be saved.
Muji is making great strides by joining the faux-meat market and positively contributing to the environment. Hopefully more companies will follow their lead and create sustainable meat substitutes that not only taste delicious but also help make the world a better place.
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