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March 22 is World Water Day and Charity: Water's new "Someone Like You," campaign, which was fully released today, is aiming to bring attention to the 663 million people in the world currently living without access to clean water. "It feels like an overwhelming number," Tyler Riewer, the nonprofit's brand content leader says, adding that he strongly believes that with the right approach it can be solved.
For World Water Day 2017, Charity: Water interviewed more than 400 residents of Adi Etot in Ethiopia about their experiences built a special website to spread those stories in the hope that closer identification with the people who know the water struggle firsthand will get more people excited about solving it. "World Water Day is an awesome opportunity because it's a day when the entire planet turns their attention to the world water crisis," Riewer told AOL. "It's just a really cool opportunity for us to share, spread awareness."
Charity: Water is a fundraising outfit that raises and distributes funds to local partners all over the planet who are actual experts in building water projects. To date, the charity's model has succeeded in funding close to 23,000 water projects in 24 countries, impacting over 7 million people. People wanting to donate can even track project coordinates using Google Maps.
"World Water Day is an awesome opportunity because it's a day when the entire planet turns their attention to the world water crisis," said Riewer. "It's just a really cool opportunity for us to share, spread awareness."
With all the extra attention that World Water Day is bringing to this important issue, Charity: Water might come just one step closer to bringing water to the entire world.
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