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The Weightless Project has a serious yet inspiring message to share: Obesity is preventable; hunger is entirely solvable. To bridge the widening global gap between the two issues, the innovative project aims to monetize attempts at losing weight, by converting calories burnt into donations to food relief and malnutrition programs. Thus, the proceeds generated by those getting healthy will be used to help those who need the extra pounds to survive.
By partnering with three activity-tracking devices – including Jawbone – the project is looking to create a system whereby specific weight-loss commitments like joining a gym or buying workout gear can also raise funds. And that’s not the end of the impressive partnerships - the initiative is backed by prominent well-being proponent Deepak Chopra, among other supporters.
The motivation equation is simple and brilliant – the more you work out, the more money you will generate, thereby doing good for yourself and for others.
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