Two women on a mission to green their city is the best way to describe the founders of Utility, Portland’s low-waste, refill and reuse company. Rebecca Rottman and Nadine Appenbrink are deeply committed to sustainability and supporters of zero waste.
That’s why, according to Tree Hugger, they believed that their green-minded Oregon city was missing something that was essential to sustainability. "We couldn't believe Portland didn't already have a zero waste shop before us," Rottman told Tree Hugger.
So, they started one (that is almost zero waste) as a second job for both. It started as a personal journey, looking for clean products that didn't come in plastic. How can we make sustainability a way of life, when it's not how we grew up?" said Appenbrink.
Their mission is to reduce the amount of single use plastics by allowing people to bring their own reusable containers when they make purchases of environmentally friendly home and personal care items.
Utility started in January 2019 and held its first pop-up retail shop in April. Every week the women teamed up with local stores to sell their bulk items and to refill products for returning customers. Now they are operating only online for pickup or local delivery in the Portland area.
It’s really easy, the company said. Just shop online and choose a container. Then select pickup or delivery. Over 1,000 customers already have according to the owners.
The products include all-natural laundry detergent, dish bar soap – that is locally made, vegan and biodegradable –, house made deodorants, and a wide variety of durable plastic-free kitchen tools and utensils. The hope is to increase the number of products they sell but since they personally test each one, it is a labor intensive proposition.
While not completely zero waste, Utility is striving to get incredibly close. We're all on a journey," Appenbrink told Tree Hugger "And we want to be as approachable as possible. Utility is an on-ramp to raising awareness about this lifestyle."
When the pop-up shops were up and running (and they will be once the coronavirus pandemic ends) the women were able to build community with other like-minded environmental activists and they planned to do community engagement activities like park cleanups this spring.
There are also plans to start some DIY classes on how to make natural products like the face cream and deodorant they sell.
They are focused on careful growth because Utility will never ship products because of the carbon footprint involved in shipping.
There are zero waste or as close as possible stores in other communities, like Clean Kilo in Birmingham UK, but they are real brick and mortar buildings. Utility’s concept is so simple that it can be replicated almost anywhere.
Zero waste markets are the way to go to transition into the circular economy that is needed to stop plastic waste, reduce our carbon footprint and have a sustainable future.
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