(Rufina Zhigalova / shutterstock.com)
Have you ever bought a new piece of clothing and noticed within a couple of months that the seams began to fray and the colors started to fade? This is no accident, in fact it's a trick of the trade called planned obsolescence in which clothing is produced to last a short period of time, causing the consumer to buy more. The clothing company Flint and Tinder is looking to change that trend by designing a hooded sweatshirt that will last a lifetime, complete with a 10-year guarantee that includes free mending. Flint and Tinder recently launched a Kickstarter campaign to market the durable and ultra strong US manufactured hoodie, and successfully received its initial funding in one day! Taking sustainability to a new level, the 10-year hoodie is built for life with a guarantee that it will only get better with time.
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