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In today’s consumption-oriented economy, we as consumers have an unprecedented ability to voice concerns through our wallets. What we choose and don’t choose to buy sends a powerful message to companies. A perfect example for that are cruelty-free cosmetics. Cruelty-free companies have steadily become more popular over the past two decades as more consumers refuse to accept animal testing on their products. In the last year alone, the UK’s organic beauty and wellbeing sector grew by 13 percent! Recently, even government bodies have been getting involved to ban these practices.
In a bid to give customers all the necessary information, companies have begun to implement various labels for their products. Two important labels to look out for include “Cruelty-free” which refers to products that have not been tested on animals and “paraben-free” which means a product is void of a common group of preservative called parabens, which has been found to be a potent carcinogen.
1. REAL PURITY
Real Purity carries everything from all-natural deodorants and creams to mascara and lipstick at a very affordable price! Their products are paraben-free, plant-based, and ship almost anywhere in the world. Plus who can deny monthly free samples?
2. AU NATURAL
Not only does Au Natural have a line of all-natural and cruelty-free cosmetics, they are also taking action with #cleanbeautyrevolution, a campaign that advocates the consumer’s right to know what is in their products. These fabulous ladies are calling on stricter legislation so that all cosmetics will be safe for consumption.
3. EVERYDAY MINERALS
Everyday minerals guarantees that not only is their entire supply chain clean, vegan, and cruelty-free, but that they also only do business with others who adhere to clean and cruelty-free principles. Everyday minerals also recycles packaging and throws make-up charity parties so that proceeds go to a charity of your choice.
4. LITTLE BARN APOTHECARY
Little Barn Apothecary is the place to go if you want to support a small-business with a big-mission. Founded in 2015 and based in Atlanta, Georgia, Joshua and brad are committed to high-quality ingredients and eco-friendly processes.
5. ILIA
Ilia’s philosophy is to provide transparent, clean, and safe cosmetics. Their top-quality ingredients are sourced from certified organic farmers throughout the world. With their chic design, even make-up aficionados will be tempted to cross over.
For more incredible cruelty-free and vegan cosmetic companies, check out Peta’s comprehensive listing. And if you want your personal favourite brand to go cruelty-free check out tips from cruelty-free kitty here.
